online marketing and web design
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What is website conversion optimization?

Getting people to visit your site is one thing, but turning them into customers and clients is something else. The fancy word for this is ‘conversion optimization’, and it touches upon branding, SEO, web design, social media marketing, and a host of other areas. In this article, we’re going to keep it simple though.

Testing is the name of the game

Smart and savvy marketers the world over understand that the ONLY way to have consistent success (online or off) in business today is to test, test, test!

Test your headlines, test your offers, test your price points – test everything!

It’s almost impossible to have a successful business website these days without testing and optimizing everything about your business, and it’s critically important that you stop thinking about your website as anything but a work in progress.

Without this kind of testing mentality, you’re going to end up getting crushed by lesser competitors that do (literally) nothing other than test more marketing strategies and approaches than you are willing to try.

Hire someone who knows what they’re doingonline marketing and web design

While you need to test your online marketing strategies, you can’t just throw anything and everything at the wall and see what sticks when it comes to website optimization. Sure, you could take this blind approach and cross your fingers that you stumble upon a winner – but the odds are you’d fumble around in the dark for so long that you’d end up getting crushed along the way before you struck gold.

Thankfully though, with a more strategic approach to testing and optimization, you’ll be able to overhaul your website completely right now – and then tweak it on the fly regularly from here on out – and give yourself every edge and advantage possible.

Clean up your design

Your website is usually going to be the only interact your customer has with your business these days, and so it needs to be your best salesman.

But just as you would not trust a slimy, greased back hair, used-car-sales-looking guy when it came time to buy something, you wouldn’t trust a poorly designed website, either. Clean up your design, modernize the site to load quickly, and make sure you have responsive design elements that look fantastic on mobile or you’ll be losing sales left and right.

If your website isn’t designed to call people to action, you’re miles behind the curve. A good web designer can improve your conversions by making it easy for people to contact and/or buy from you.

Fix your headlines!

Secondly, you need to get a handle on your headlines ASAP.

You have about three seconds to make a quality impression with your site’s design, and then ALL of the heavy lifting to keep your visitors glued to your page is going to be turned over to your headlines and your main focus points.

Focus your headlines on what your customers are after, keep them loaded with attention getting verbiage, and make sure that your headline does what it is supposed to do and nothing more – get them to dive deeper into everything that your site has to offer.

Conversion optimization is a huge subject, and there is a lot more to say than what can be said here. However, let’s just face the fact…we got you to visit our site, read our article, and think about how we can improve your business…sounds like we know a thing or two about converting people online, huh?

Instead of hiring someone in-house, let us overhaul your website and online marketing strategy. If you want to let some serious professionals improve your conversions today, take the next step and give us a call at (904) 513-0183 and we will help you knock these web conversion details out of the park.