No matter whether you are running a small business or a big one, social media is a necessary ingredient for the success of your business. Billions of people from all over the world interact with social media every day, and you can reach them with the right strategy.
Many people think of social media as a place to share opinions and photos, but aside from your website, your social media accounts are the most valuable marketing tool for your business.
Let us share three simple ways you can build your customer base by using social media marketing.
1. Choose which social network suits you best.
Among the number of social networks, you have to pick the correct social media channels. Some are more related to your business than others. For instance, if you have a medical practice in Jacksonville and the social network you have chosen is Soundcloud, it would not make any sense–you should be focusing on Facebook and, depending on your specialty, perhaps Instagram as well. However, if you are in the music industry, you absolutely should join Soundcloud or Last.fm.
Likewise, for start-up businesses, there are many social networks like LinkedIn. Or, if your focus is to reach millennials, jump on YouTube and Snapchat. Instead of trying to use numerous social network platforms, select the two or three of the most suitable networks and work on improving your content.
You have to think like your customers. Notice which sites they are frequenting and act accordingly.
2. Be in touch with customers
Getting new customers online is not only a matter of joining a social media platform and pushing content into their stream; it is also about how you are engaging with the customers. To build a growing business and loyal customer base, you have to interact with your customers and find out what their likes and dislikes are. Try posting some general questions, check the answers, and reply to each person. If you don’t respond to their queries, the chances are that the customers will not come back to your site.
3. Work smarter, not harder
Instead of being concerned with how many social networks you have to work with, consider how effectively you are using the sites. Always work smart. You can work smarter by taking at least 10 minutes a day to study your customers and followers. What are the popular areas and issues that they are dealing with? What are they sharing? Respond to it.
Scheduling your work is the best way to run a social media campaign. You can’t be glued to your company Facebook account all day, or concern yourself with hundreds of notifications on your Instagram profile. You can simply hire a social media management company to run your campaign so that you can concentrate on your work.
By the way, whichever social channels you are choose, you have to do it with 100% commitment.Otherwise, all work you do won’t result in many new customers. Social media will always act as a tool that influences and informs people. The goal is to leverage that power to build a customer base (it takes time, but is well worth the effort!), because not only will they purchase your products/services, but when they share your content on their social media channels, their friends will see it too.
The main attraction of social media is that it allows users to become content producers. If you are producing great content on a regular basis on your social media accounts, then it will be easy for people in Jacksonville and beyond to discover your company, which will expand the reach of your business for years to come.
Ready to hire a great team to manage your social media today? Give us a call at (904) 513-0183