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Updating Blog Posts (and Why It Matters)

Blogs have existed since the early 2000s, and both regular businesses and up-and-comers use this format extensively to grow their brands. However, it is now 2020, and those old blog posts might still offer some value to new readers. Of course, as an entrepreneur in Jacksonville, you ought to update them first.

Why Update Old Blog Posts?

As a company or an independent business owner, you might have hundreds of posts in your back catalog. To most people, it would seem counterproductive to go over all of them and optimize them for better SEO results. So why even try it?

Well, as an established brand, you will always maintain your old user base. However, in order to attract new users, you can skip the step of writing new posts from scratch and simply focus on updating old, reusable content. In fact, that’s a much easier, more profitable option in the long run when you compare it to writing entirely new posts.

A Handy Guide to Updating Blog Posts in 2020

1.   Find the Posts You Want to Update

Go through your list of blog posts. Some of them might have a keyword rate that can rank high in new search results. Others could use some new data, like infographics, pictures, and videos.

Alternatively, some of them might just have dead links or inaccurate information. And speaking of…

2.   Update The Posts With New Info

This step is, by far, the hardest but most rewarding. Research the topic anew, add all the necessary up-to-date information you find, and provide some new visual aids.

But don’t slack off! If needed, you might have to rewrite up to 90% of an article.

3.   Update the Keywords

If your old content is lacking in new, SEO-friendly keywords, make sure to add them. However, do it in a natural, organic way — don’t overstuff the post with them.

4.   Publish the Posts as New, Not Updated

Depending on the platform you use, try to update the publishing date of the article. Make sure the post is seen as new and not as an update. After all, some of the posts will not show up as updated on your front page even after you’ve edited them.

5.   Promotion Time

When you’re all done updating the blog post, it’s time to promote it. Share it on your social media or send it via an email newsletter to your readers. Make sure that as many eyeballs as possible get to see your updated post, and more importantly, share it with others.