The single most important goal of any business is to maximize profits while creating a positive experience for clients. The one surefire way to make this happen is to expand your company’s customer base. But how?
For centuries, businesses have tried numerous ways to generate a buzz about their services and products in order to get more people to buy them. It used to be all about using print ads in newspapers or phone directories, buying expensive radio and TV spots, and for the last decade or so, marketing has been about harnessing the power and reach of the internet.
It was 15 years ago that we first saw the emergence of banner ads online…you know, those annoying, flashing boxes on the top and sidebar of a website? While they are still in use, a majority of customers are immune and blatantly choose to ignore them.
Article marketing is another, newer strategy for generating new clients. This is where online marketing teams churn out content and post it everywhere possible. This also used to be extremely popular, but few customers have the patience to read a long article about your business, let alone follow through with the ‘call to action’.
TL;DR (meaning, ‘too long didn’t read’) is a popular term on the Internet nowadays, proving that users simply don’t have the stamina to read long chunks of texts anymore. The reality is that people are much more interested in ‘seeing’ than they are in ‘reading’. As the old saying goes, a picture is worth a thousand words.
In the Internet’s case a video is worth a thousand words.
A recent study estimated that by 2017, 69% of all traffic on the Internet will be targeted towards videos. The ball was set rolling with the advent of YouTube and if you look around now, there are niche videos sites for almost anything you can think of. So a smart business is one that is exploiting this golden opportunity.
It’s not so difficult to see the appeal of video marketing. The fact that YouTube gets more than 1 billion visitors every month says it all.
Take the example of product reviews. You could write an in depth review of your product that is 3000 pages long and has glossy high definition pictures and yet chances are that most of the visitors who visit your site will skim through it, not bothering to read each and every word.
On the other hand, there are countless video review channels on YouTube that command massive popularity online. The fact is that people will readily watch something than read about it. If you’re not taking advantage of this then your business is most likely lagging far behind the competition.
If done correctly, a video that goes viral can expose your business to thousands, if not millions, of people. People love to share viral media and its take a single, quality video, for a business to go from obscurity to gaining customers who associate readily with the brand.
The power of video marketing combined with a strategically planned social media campaign provides a business with a very potent mix to help them succeed. In an age of information overload, the video medium is naturally engaging and with the low cost of production involved, there is virtually no excuse as to why a business should not involve video marketing in their overall marketing strategy.
Get in touch with us at Jacksonville SEOs today to learn why video is a key component of all our client’s online marketing campaigns.