Many small companies jump on the ‘let’s-build-a-website’ bandwagon shortly before they launch, and with good reason. Not having a web presence means that you are invisible to the majority of consumers who are looking for a business just like yours. The problem, however, is that just having a website is not enough to generate sales. In fact, building the website is often the easiest part of the e-commerce equation.

In this article, we will share with you some things that you want to know if you hope to get people to visit that beautiful new website of yours.