What is website conversion optimization?
Getting people to visit your site is one thing, but turning them into customers and clients is something else. The fancy word for this is ‘conversion optimization’, and it touches upon branding, SEO, web design, social media marketing, and a host of other areas. In this article, we’re going to keep it simple though. Testing […]
Why does website speed matter for businesses?
If you are reading this, you are probably a business owner. You’ve taken the time to find a market you’re passionate about – and, maybe more importantly, a market that is hungry for something you are able to offer. You’ve also put a lot of effort into to building a fantastic product or service so that […]
What Are Backlinks? Are they Important for SEO?
It wasn’t all that long ago that you could dramatically improve your rank on all of the major search engines (including Google) by doing nothing more than collecting a handful of backlinks and flooding your content with just as many keywords as you could stuff in it. Today that just isn’t quite how things need […]
Five SEO myths to avoid in 2016
As Search Engine Optimization, or SEO for short, has gained in popularity, a number of myths have arisen. Like many SEO companies, the Jacksonville SEO team often has to educate clients who aren’t aware of all the changes Google made to their search algorithm in the last few years. After hearing some of these SEO […]
A brief history of SEO
In this video and slideshare presentation, we discuss how SEO has changed over the years and what companies must do to change with the times. You’ll learn why Google has become more stringent in its ranking criteria, how online marketing is changing for the better, and what you can do to improve your site’s presence […]