Know your search engine
Getting acquainted with a few simple tricks you can use on your search engine is something you want to look for, because the quality increase is very noticeable in a variety of cases. Here is a few tricks you can use with Google: site: [domain] [query] searches exclusively in the specified domain. link: [domain] returns […]
Why Ignoring Conversion Optimization Will Hurt Your Profits
Even if you are very experienced at online marketing, optimizing your website for conversions is often a crucial step that businesses leave out of their website design and marketing plan. The reason for this is that you’re so acquainted with your own website that it’s extremely difficult to see where your visitors are becoming confused or […]
What is Local SEO?
If you’re a business owner, you have probably heard a lot about ‘local SEO’, but what exactly does that mean and how is it different that other forms of search engine optimization? First, let’s talk about the basics of search engine optimization, or ‘SEO’, as it is commonly abbreviated. SEO is an online marketing strategy […]
How To Convert Website Visitors Into Paying Customers
For a businessperson, having a thriving website means greater visibility. But how do you convert website visitors into customers? Brick and mortar businesses know that more footfalls mean more business, but if you want customers online, how can you attract people when you cannot see them or they cannot see you? How do you convert all the hits into business? Here are […]
What is local SEO?
The vast majority of ‘local’ companies nowadays will have been approached by a search engine consultant who claims that they need local SEO (hint: you do). What many search engine consultants are not too good at though is explaining exactly what local SEO is. They will be more than happy to rattle off the benefits, […]