Business Website Design 101
Most people involved with web design will tell you that, as far as your customers are concerned, your website = your business. Therefore, it is one of the most important marketing assets you have. So it needs to look good, be easy to navigate, load quickly, and rank well for keywords. Custom web design is […]
Why Ignoring Conversion Optimization Will Hurt Your Profits
Even if you are very experienced at online marketing, optimizing your website for conversions is often a crucial step that businesses leave out of their website design and marketing plan. The reason for this is that you’re so acquainted with your own website that it’s extremely difficult to see where your visitors are becoming confused or […]
The Top 4 reasons Why Your Company Website Should Be Using WordPress
Having an amazing website gives your business a definite advantage. Is your company website boring, lacking in content, or even non-existent? If so, WordPress is probably the solution for you. If you have always thought of WordPress as a platform for personal blogging, you’re missing out on one of the best kept secrets in online […]
What is website conversion optimization?
Getting people to visit your site is one thing, but turning them into customers and clients is something else. The fancy word for this is ‘conversion optimization’, and it touches upon branding, SEO, web design, social media marketing, and a host of other areas. In this article, we’re going to keep it simple though. Testing […]
Why does website speed matter for businesses?
If you are reading this, you are probably a business owner. You’ve taken the time to find a market you’re passionate about – and, maybe more importantly, a market that is hungry for something you are able to offer. You’ve also put a lot of effort into to building a fantastic product or service so that […]