What Are Backlinks? Are they Important for SEO?
It wasn’t all that long ago that you could dramatically improve your rank on all of the major search engines (including Google) by doing nothing more than collecting a handful of backlinks and flooding your content with just as many keywords as you could stuff in it. Today that just isn’t quite how things need […]
What is Local SEO?
If you’re a business owner, you have probably heard a lot about ‘local SEO’, but what exactly does that mean and how is it different that other forms of search engine optimization? First, let’s talk about the basics of search engine optimization, or ‘SEO’, as it is commonly abbreviated. SEO is an online marketing strategy […]
How To Convert Website Visitors Into Paying Customers
For a businessperson, having a thriving website means greater visibility. But how do you convert website visitors into customers? Brick and mortar businesses know that more footfalls mean more business, but if you want customers online, how can you attract people when you cannot see them or they cannot see you? How do you convert all the hits into business? Here are […]
Five SEO myths to avoid in 2016
As Search Engine Optimization, or SEO for short, has gained in popularity, a number of myths have arisen. Like many SEO companies, the Jacksonville SEO team often has to educate clients who aren’t aware of all the changes Google made to their search algorithm in the last few years. After hearing some of these SEO […]
A brief history of SEO
In this video and slideshare presentation, we discuss how SEO has changed over the years and what companies must do to change with the times. You’ll learn why Google has become more stringent in its ranking criteria, how online marketing is changing for the better, and what you can do to improve your site’s presence […]